RNC going 'all in in Louisiana' with Project Geaux Red
By: Rachel Alexander, Baton Rouge Business Report
“With the recent launch of Project Geaux Red, Matt Pinnell says the Republican Party of Louisiana aims to grow the state party and reclaim U.S. Senator Mary Landrieu's seat in 2014 by focusing on year-round, grassroots efforts rather than commercial blasts right before elections.
The precinct structure, which targets neighborhoods and recruits team leaders, is new to the LAGOP, which has until now largely depended on volunteers at the campaign level, says RNC State Director Chris Young. While neither Pinnell nor Villere has an estimate yet of the money being raised and spent on Project Geaux Red, Villere says the LAGOP has commitments from donors, the RNC and the National Republican Senatorial Committee. "Whatever the number needs to be, we're all in in Louisiana," Pinnell says."
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